NBA news and archive

Eastpak shoots and scores with NBA collaboration

Eastpak unveiled a collection in collaboration with the National Basketball Association (NBA) that is nothing but net. As basketball continues to skyrocket in popularity worldwide, with European talents making waves across the Atlantic, this collaboration couldn’t come at a better time. From the court to the streets, this collection blends...

Fashion |In Pictures

Blackpink launches sports apparel collection with Fanatics and Complex

K-Pop girl group Blackpink has unveiled its first-ever sports apparel collection in collaboration with digital sports platform Fanatics and American media and entertainment company Complex. The limited-edition capsule has been designed to celebrate Blackpink’s highly anticipated comeback in the US and fuses the group’s signature style with the...

Fashion

DoorDash partners with Sportiqe for on-demand NBA Championship apparel delivery

Lifestyle brand Sportiqe has teamed up with DoorDash for an on-demand delivery service during the 2025 National Basketball Association (NBA) finals. On the evening of the match, fans of the winning team, in this case the Oklahoma City Thunder, who beat Indiana Pacers on June 16, were able to order Sportiqe-designed championship apparel via...

Fashion

Eckō Unltd. to launch a capsule collection with Jalen Williams

American streetwear brand Eckō Unltd., part of the Iconix Brand Group, is teaming up with NBA All-Star Jalen (J-Dub) Williams, one of the standout basketball players for the Oklahoma City Thunder. Williams, who is in just his third season with the NBA, will become the brand’s newest ambassador and capsule collaborator, launching a collection...

Fashion

Game 7 partners with Centric Brands to launch an apparel line

Multi-platform sports and entertainment brand Game 7 has launched its debut apparel collection in partnership with Centric Brands exclusive in Amazon Stores in the US. The line is described as a “style-driven sports team apparel collection” and aims to offer an elevated take on athleticwear, including exclusive National Basketball Association...

Fashion |In Pictures

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

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Fashion |In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

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Fashion

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

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Fashion

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Fashion

Canada Goose unveils first product co-designed with Shai Gilgeous-Alexander

Luxury outerwear brand Canada Goose has unveiled its first co-designed jacket with brand ambassador and basketball star Shai Gilgeous-Alexander. Dubbed the NBA’s most stylish player for his notorious charismatic style, Gilgeous-Alexander has co-designed a jacket with Canada Goose inspired by one of the luxury brand’s year-round favourite pieces,...

Retail|In Pictures

The Brooklyn Nets’ fashion brand Berō opens store

American basketball team The Brooklyn Nets has opened the first retail store for its private label merchandise brand, Berō, which debuted in December 2023. Located at the Barclays Center, the 200-square-foot storefront has been designed by the Brooklyn Home Company’s director of architecture, Stacey Walters, “to feel live-in and welcoming” and...