SS25 news and archive

Top 3 swimwear styles for summer: Confidence and color

When BARTS dipped its toes into the swimwear world back in 2018, the move felt like a natural extension of the brand’s DNA. With roots in vibrant beach culture and a flair for functional fun, the collection was built around one sunny principle: swimwear should make you feel as good as you look. Fast forward to today, and the swimwear line has...

Fashion Partner Content

LolaLiza stages cinematic brand experience for SS25 in the heart of Brussels

On May 14, Belgian fashion house LolaLiza presented its Spring/Summer 2025 collection, “Cinematic Summer,” transforming two iconic Brussels landmarks into a living, breathing film set. The immersive runway experience wove together fashion, cinema, and performance, inviting guests into a multisensory world that reflected the brand’s bold,...

Fashion Partner Content

City light, spring mood: LolaLiza taps Romy Monteiro for a targeted Dutch capsule at Wehkamp

Belgian fashion brand LolaLiza has joined forces with Dutch actress and singer Romy Monteiro and leading e-commerce retailer Wehkamp to launch an exclusive capsule collection, marking a strategic push into the Dutch market following earlier local successes. The collaboration is a curated edit of LolaLiza’s ready-to-wear pieces, personally...

Fashion Partner Content

Spring/Summer without stress: How Cup of Joe’s NOS strategy supports in-season flexibility

Spring/Summer is a key sales period for denim, but also one of the most volatile. Unpredictable weather, shifting consumer behaviour, and compressed selling windows make pre-season planning increasingly complex. To help retailers navigate these challenges, Cup of Joe offers a seasonless NOS (Never Out of Stock) programme that ensures flexibility...

Retail|In PICTURES

Gant launches 'Summer Getaway' campaign at Côte d'Azur

Gant is showcasing its SS25 collection in collaboration with a luxurious beach resort, complete with beach-ready looks in a beach bag. The US brand took its SS25 campaign, themed ‘Summer Getaway’, to Théoule-sur-Mer on the Côte d’Azur, Gant announced on Monday. There, it partnered with the five-star hotel Château de Théoule and its beach resort,...

FashionPress Release

Designer Outlet Roermond presents must-haves of the Spring/Summer 2025 collections

Spring is in full bloom, and summer is just around the corner. It's time for airy fabrics, flowing silhouettes, and vibrant colors! At Designer Outlet Roermond, over 200 renowned designer and luxury brands await with the latest trends of the season – from timeless classics to exceptional highlights, all with savings of up to 70%. Effortless...

Fashion Partner Content

Summum for Orange Babies: Stand up for the girls

Fashion brand Summum has developed a special capsule collection in collaboration with the Orange Babies foundation. A portion of the proceeds from each item sold goes directly to the “Stand Up for Girls” project. This initiative supports vulnerable girls in Namibia, Zambia, and South Africa by providing access to education—paving the way for a...

Retail

Jacquemus opens summer with pop-up and ‘beach club’ in Ibiza

Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...

Fashion

Zara celebrates 50th anniversary with Steven Meisel video

May 9, 2025, marks the 50th anniversary of the opening of the first Zara store. Inditex and the fashion chain are celebrating this event with the renovation of the first store and the release of a video directed by Steven Meisel, featuring 50 iconic models, including Amber Valletta, Twiggy, Carla Bruni, Cindy Crawford, Linda Evangelista, Marisa...

BusinessPress Release

Interview with OLAF Founder Hussein: The Role of Learning and Community in Shaping His Brand

Speak ya clout is a series of heart to heart conversations, exclusively found at BSTN Chronicles. From insiders of the fashion business to blazers of new trails and creative forces from other industries, topics vary for each conversation. This time, Hussein, the founder of OLAF – Our Life As Friends – takes us behind the scenes of the brand, its...

FashionPress Release

Chloé unveils its first High Summer campaign: A Cinematic Journey to Summer's Essence

Introducing Chloé à la Plage, the first high summer collection by Chemena Kamali, featuring icon and friend of the house, Claudia Schiffer, photographed by David Sims. Chloé à la Plage takes its name from the lyrical films of French New Wave director Eric Rohmer and their idyllic sun-drenched locations in the South of France. It’s an homage to...

FashionPress Release

Versace: born from the ocean

Versace was born from the ocean. The Mediterranean mythology at the heart of the House pervades its mentality from the beach to the city. For La Vacanza 2025, Versace reconnects with its oceanic roots in Women’s and Men’s Collections steeped in a lifestyle suspended between sea and land. Credits: Versace From swimwear to homewear Fusing coastal...