French cosmetics brand Bourjois has returned to the UK in an exclusive partnership with Superdrug, after Coty pulled the brand from the UK in December 2019, as part of a strategy to streamline its consumer beauty brands. Bourjois bestsellers including its Little Round Pot Blusher and Healthy Mix Foundation are now available on Superdrug’s...
5 Jul 2022
Cruelty-free and vegan beauty brand Pacifica is expanding its UK footprint with a new retail partnership with Superdrug. The move follows the brand’s successful launch into the UK market in November 2021 and will see Pacifica beauty products being stocked in 282 Superdrug stores and via its website from this month, which will help raise the...
28 Apr 2022
Cosmetics retailer Superdrug has announced the reshuffling of its executive board, with several new leadership moves set to bolster its female board presence and established with a focus on trends reflecting its growing Gen-Z customer base. Marking 35 years at the company, Simon Comins will be moving from commercial director to chief commercial...
14 Apr 2022
High street beauty retailer Superdrug has announced it is set to launch a new online marketplace in September 2022. Superdrug said it hopes the launch “will remove listing barriers for innovators in the market” and promote diversity in the industry. The marketplace will be integrated into Superdrug’s current e-commerce site as an extension,...
31 Mar 2022
Kao, which owns brands including John Frieda and Molton Brown, is diversifying its EMEA hair care portfolio with the launch of a Wakati, a new brand designed for women with type three to four hair, and predominantly for kinks, coils and curls. The move is part of Kao’s commitment to grow a portfolio of “purpose driven brands” as it looks to...
17 Mar 2022
Cult vegan, plant-based beauty brand Heritage Store, popular with celebrities including Jennifer Aniston and Selena Gomez, has rebranded and added a new line of products in the UK, following a deal with Superdrug. After more than 50 years, Heritage Store, which has become known for its cult rosewater products, has undergone its first rebrand as...
23 Dec 2021
Health and beauty retailer Superdrug has opened its “most sustainable” store to date in Peterborough’s Serpentine Green shopping centre. The sustainable-led design is part of Superdrug’s Planet CSR pillar commitment and features fully recyclable signage that features graphics produced from recycled yarn and plastic bottles and ceiling tiles made...
6 Oct 2021
Healthcare and beauty chain Superdrug is planning on opening at least 35 stores in the UK this year, including smaller format stores. The addition of the new stores will bring the total number of stores of the privately owned chain to 720. Superdrug is part of the AS Watson group, the retail division of the Hong Kong Hutchison Whampoa...
4 Jan 2006
The British health and beauty chain Superdrug is launching an exclusive line of accessories under the True Spirit brand. The new brand will launch this week and expects to have the line in 635 of its 700 stores in the UK by mid-summer. Superdrug - which is owned by AS Watson, part of Hong Kong entrepreneur Li Ka-Shing's Hutchinson Whampoa group...
14 Jul 2005
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