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FashionPress Release

Bershka presents new Out of Core drop: Uniqueness is for everyone

Bershka presents the latest drop from out of core, a line that continues to establish itself as its own universe within the brand. Credits: Bershka More than a collection, out of core represents a differentiated creative attitude and vision, where design, experimentation and visual identity build an independent language that coexists with the...

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Retail|Analysis

Bershka launches TikTok-style video feed for frictionless in-app shopping

Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...

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