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‘PERCEPTION’ – SAMSØE SAMSØE’S pre-Spring 2026 Campaign
Samsøe Samsøe presents its Pre-Spring 2026 collection with the ‘PERCEPTION’ campaign, celebrating community, creativity, and the individual perspectives that shape the world around us. Shot in Paris by Vitali Gelwich, the campaign brings together a group of future visionaries whose work spans music, photography, journalism, styling, and art...
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Samsøe Samsøe opens pop-up in Selfridges
Danish fashion brand Samsøe Samsøe has opened a pop-up at Selfridges London to highlight its autumn/winter 2025 collection. In a statement, the Scandinavian brand said the move was part of its “ever-increasing” focus on the UK market, as it looks to reach new audiences and solidify its position “as go-to brand for sophisticated contemporary...
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‘SUMMER CAMP’ with Madeline Argy: Samsøe Samsøe’s Pre-Autumn 2025 campaign
Samsøe Samsøe presents Madeline Argy as the face of its Pre-Autumn 2025 campaign. The British talent attends the Danish brand’s surreal ‘SUMMER CAMP’, exploring the styles of the collection alongside notable summer camp activities. As a consequence, the campaign seeks to both encapsulate and re-evaluate the spirit of high summer by breaking it...
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Samsøe Samsøe Integrates Advanced Technology for Enhanced Retail Experience
Copenhagen-based fashion retailer Samsøe Samsøe is leveraging Cisco technology to modernize its retail operations. The brand, which operates nearly 65 stores across Europe, has implemented a comprehensive technology stack, including Meraki Wi-Fi 7, Meraki Vision cameras, and environmental sensors. Simon Solarski, Head of IT and Infrastructure,...
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Samsøe Samsøe expands its range with nightwear collection
Danish fashion brand Samsøe Samsøe has introduced a new line of nightwear, expanding its product range. This collection aligns with the brand's core values of responsible and timeless fashion. The debut took place at Carmen, a minimalist guesthouse in Amsterdam, complementing the brand's Scandinavian aesthetic. The nightwear, made from pure...
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Samsøe Samsøe launches Blue Belief 2.0 programme
Scandinavian label Samsøe Samsøe has announced plans to extend its Blue Belief programme into its upcoming pre-spring 2021 collection. Labelled Blue Belief 2.0, the initiative centres around the sustainable production of conscious denim, utilising only organic or recycled cotton in the creation of its materials. Additionally, trims used in the...
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Samsøe Samsøe links with Eastpak for collaboration
Copenhagen-based Samsøe Samsøe has linked with American lifestyle brand Eastpak for an original collaboration. The minimalist streetwear brand partners with functional and simple Eastpak to create utility-inspired heavy-duty bags and accessories. Multi-pocket backpacks are matched with duffle shape totes, and waist bags worn in two styles as...
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Samsøe Samsøe launches conscious denim line
Copenhagen-based Samsøe Samsøe has launched its Blue Belief denim programme, a complete collection of jeans made not only entirely from sustainable fabrics and trims, but also using cutting edge technology that minimises water usage during the laundering process. The sustainable ‘Blue Belief’ collection redefines the components used to make...
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SAMSØE SAMSØE spring summer 2020 collection
Building further on pre-Spring’s humancentric approach to fashion, where clean lines, high- quality materials and the consideration of function converge, Spring/Summer 2020 sends a nostalgic nod to the Danish Modern design movement, characterised by these same guiding principles. As relevant today as ever, the soft modernism of Scandinavia plays...
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Samsøe Samsøe opens first UK store in London’s Soho
Danish fashion brand Samsøe Samsøe has opened the doors of its new London flagship store in Soho. The 100-square-metre store located at 47 Beak Street offers ready-to-wear, shoes and accessories for both men and women in the brand’s traditionally Nordic, contemporary design. As well as being Samsøe Samsøe’s British debut store, the opening also...
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Samsøe Samsøe to launch conscious denim line
Danish fashion brand Samsøe Samsøe has announced it will be stepping up its sustainability efforts with the launch of a new conscious denim line and a commitment to significantly reduce its use of plastic. Launching in October, the Blue Belief programme is a collection of jeans made from sustainable fabrics and using advanced technology that...
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Danish brand Samsøe & Samsøe to open London flagship
Danish brand Samsøe & Samsøe has announced it will be opening a London flagship store in July at 47 Beak Street in Soho. The 100 square metre store will offer ready-to-wear, shoes and accessories for both men and women and comes as part of the brand’s strategic focus on the UK market. In February 2018, the brand opened its first mono-brand...
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