Eton news and archive

Eton Launches Luxurious Knitwear Collection

Eton, the renowned menswear brand celebrated for its impeccable craftsmanship and timeless style, expands its portfolio with the introduction of an exclusive knitwear collection–a perfect blend of tradition and innovation. Known for redefining modern menswear, Eton continues to push the boundaries of luxury with this new line, blending tradition...

Fashion Partner Content

Eton Showcases Spring Summer 2025 Collection at Pitti Uomo: A Fusion of Sartorial Excellence and Coastal Charm

This June, journey to the heart of Florence where Eton unveils its Spring Summer 2025 Collection at the prestigious Pitti Uomo Fair. Set within the historic Fortezza Da Basso, the brand's exhibition merges the charm of a tropical seaside resort with the crisp lines of Scandinavian design, creating a captivating menswear experience. Renowned for...

Fashion Partner Content

Eton x Björn Frantzén

Custom Made Shirts Meet Culinary Excellence In the world of menswear and gastronomy, attention to detail is not just appreciated—it's expected. This shared ethos forms the cornerstone of the exciting collaboration between Eton–renowned for their high-end shirts–and Michelin-starred chef Björn Frantzén. This partnership celebrates the dedication...

FashionPress Release

Eton launches limited edition Valentine’s collection with The Beatles

Eton is thrilled to present the latest addition to our collaboration with The Beatles: a collection that not only embraces but also reimagines the timeless fashion legacy of the iconic band. As a sartorial homage to "All You Need is Love," these collector's items arrive in time for Valentine's Day, offering a unique way to express affection and...

Fashion Partner Content

Eton's Chapters of Style collection: Elevating the Eton man's style this holiday season

As the holiday season approaches, the Eton man is gearing up for a renewed array of occasions and the new year draws closer. Eton's Chapters of Style collection offers an exquisite range of shirts and accessories crafted from luxurious fabrics in a seasonal palette and adorned with fresh prints that raise a seamless bridge between seasons....

Fashion Partner Content

Eton x The Beatles: Igniting the spirit of style & genius

Sartorial Art expertise fused with art and craftsmanship - Eton announces a highly anticipated collaboration with legendary British Brand, The Beatles. This exciting collaboration brings forth a limited-edition collection that seamlessly merges the worlds of music and menswear. Launching this fall, the inaugural release features a stunning...

Fashion Partner Content

Introducing the Ascaro x Eton Limited Edition Collection: When Luxury Meets Performance

Eton, the renowned purveyor of fine shirts, is thrilled to announce its latest collaboration, this time with Ascaro, the exclusive padel club that also boasts their own line of court wear. Introducing Ascaro x Eton, a limited edition micro collection comprised of three exquisite pieces that seamlessly blend luxury with performance. With an...

RetailPartner Content

Eton Announces a new Global Concept & Store Expansion Plan

Eton is delighted to announce their captivating new store concept and store expansion plans. With a focus on enhancing their retail experience, Eton is partnering with the esteemed international design agency, Quadrant Design, to bring an innovative perspective to their retail spaces. The expansion reflects the brand's rising popularity,...

BusinessPartner Content

Eton Succeeds in Increasing Their Sustainability Standards: Sustainability Analysis of 2022

Eton is a leading, global luxury men's shirt and accessories brand, founded in 1928 in Sweden. Dedicated to quality, innovation and style, the brand designs and makes shirts for every occasion of a man’s life, from modern dress shirts to luxurious casual and evening shirts. Here are some insights into their efforts towards sustainability. High...

Fashion Partner Content

Exclusive archival prints: Eton unveils a collection of limited edition shirts

By repurposing existing fabrics for a new purpose, the design team at Eton has taken a renewable approach with a carefully curated selection of easy-to-wear, timeless designs that will weave in a touch of nostalgia and style to your shirt collection. Within their commitment to reduce their environmental impact, Eton has breathed new life into...

Fashion Partner Content

Back in Class: Eton visits Ivy League Style for their Fall Winter 2023 Collection

When summer comes to an end and the days become shorter, an undeniable sense of nostalgia and ambition naturally sets in, alongside inspiration for a fresh start. This Fall Winter 2023, warmer hues are welcomed in with a modest peek into the past. Modern business classics and casuals meet elegant eveningwear, all with a nod to classic Ivy League...

Fashion Partner Content

Introducing Eton High Summer 2023

Eton’s High Summer Collection returns after a three-year hiatus, with a stylish range of dress shirts, casual shirts and accessories. The shirt-specialist merges style, innovation, and design in a color palette inspired by the rich, natural colors of Italy’s favorite treat – Gelato, coming in soft oranges, basil green and muted blues. Including...