Oakley news and archive

Oakley Muzm FatCat Returns From the Archive in a Limited Edition: The Y2K icon returns, reviving an era of sport-inspired design

Oakley MUZM FatCat stays true to its roots, with the same organic sculpting and deep-set lenses that made it a cultural marker in the early 2000s, now enhanced with Oakley Prizm™ Lens Technology. The bold proportions of the Heavy Stretch Logo that made it an iconic silhouette remain unchanged, reinforcing Oakley’s timeless design, while...

FashionPress Release

Oakley® Suture Jacket

Engineered for comfort and everyday performance, the Oakley® Suture Jacket is built from lightweight O-Matter™ across both frame and temples, delivering durability that never slows you down. Dual lenses provide wide coverage and sharp clarity, while Unobtainium® nosepads and silicone earsocks keep everything locked in place through every move....

FashionPress Release

Oakley® brings first sportswear collection and eyewear with Jaylen Brown, and new signature eyewear from Kylian Mbappé

The latest chapter of the Players Collection, co-created with athletes shaping sports culture today. The Oakley Players Collection moves forward with new signature series from Team Oakley Athletes Jaylen Brown and Kylian Mbappé, icons who don't just play the game, but shape the culture around sport by setting the tone, rewriting narratives, and...

People

Oakley: Former Givenchy designer Matthew Williams becomes creative director

Matthew M. Williams has been appointed creative director of Oakley. The former Givenchy designer will be responsible for Apparel, Footwear and Accessories (AFA), the California-based eyewear brand announced on Thursday. In his new role, Williams will develop the apparel, accessory and footwear categories in both the sports and lifestyle sectors....

FashionPress Release

Oakley® limited-edition MUZSM Scar

Returning as a coveted MUZM artifact, Oakley® MUZM Scar re-emerges from the archives with a cutting-edge design built to leave a deep mark. Originally released in 2001, Scar was the first mixed-material model to fuse a high-wrap silhouette with a signature metal hinge mechanism, elevating physics to a true art form. A direct reissue of the...

Fashion

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

Fashion

Oakley doubles down on snow as sport-fashion collaborations accelerate ahead of Olympic Winter Games

Oakley is expanding its presence in competitive snow sports at a moment when performance outerwear is enjoying renewed momentum. For the first time in its history, the brand has become the official apparel sponsor of the national freestyle snowboard federations of Canada and Finland, while also equipping New Zealand’s freestyle ski athletes with...

BusinessPress Release

EssilorLuxottica and Meta build on their successful partnership with new AI glasses that offer a glimpse into the future

EssilorLuxottica and Meta Platforms, Inc. showcased the evolution of their celebrated partnership at Meta Connect, where they unveiled the next generation of AI glasses. Expanding on the groundbreaking category of products they’ve introduced to date, including Ray-Ban Meta, the #1 selling AI glasses in the world, and the more recent launch of...

Fashion

Sunglasses collaborations for summer 2025: Ray-Ban, Oakley, Komono

Trends fade, but sunglasses remain the ultimate summer essential. In time for the holiday season, we showcase three collaborations that will make passers-by take their glasses off for a closer look. A$AP Rocky for Ray-Ban At the start of the year, A$AP Rocky was appointed creative director of eyewear brand Ray-Ban. The US designer and musician,...

Member

Business

EssilorLuxottica H1 revenue exceeds expectations

Eyewear group EssilorLuxottica achieved higher than expected revenue in the first half of the year. At constant exchange rates, revenue rose by 7.3 percent to over 14 billion euros compared to the same period last year. The French-Italian company announced this on Monday evening in Charenton-le-Pont. Based on current exchange rates, growth was...

FashionPress Release

Oakley celebrates 50 Years of wrapping physics in art with the Oakley limited edition Ellipse 50th anniversary

Fifty years. 600 months. 18,262 days. 438,300 hours. 26.28 million minutes. That’s how long it has taken Oakley to redefine what’s possible; half-century of relentless innovation, fearless curiosity, and a refusal to be ordinary. To mark this moment, Oakley unveils the Oakley Ellipse 50th Anniversary - exclusive eyewear that honors a legacy...

Fashion

Retro meets Afrofuturism: Daily Paper collaborates with Oakley

Daily Paper and Oakley join forces for a new edition of the 'Gascan' sunglasses. Having used Oakley models as styling elements in photoshoots for years, the Dutch streetwear brand has now officially collaborated with the eyewear label. The brands announced the collaboration on Thursday. They have chosen sunglasses originally launched in the...