SAMSOE SAMSOE news and archive

‘Herø in the City’: Samsøe Samsøe’s Spring Summer 2026 accessories campaign

Samsøe Samsøe introduces a new chapter in its accessories collection with the launch of the HERØ grab bag – a future icon that marks the beginning of a new design direction for the brand. Rooted in Scandinavian craftsmanship and guided by the principles of Danish design, the HERØ grab bag brings together geometry and asymmetry, structure and...

FashionPress Release

'Sightseeing': Samsøe Samsøe's Spring Summer 2026 campaign

For Spring Summer 2026, Samsøe Samsøe presents 'SIGHTSEEING' – a campaign that explores the familiar ritual of travel through a modern, fashion-forward lens. Shot in Belgrade by photographer Philipp Paulus, the imagery captures a sense of movement, observation, and playful curiosity, reflecting the season's focus on layering, versatility, and...

FashionPress Release

‘PERCEPTION’ – SAMSØE SAMSØE’S pre-Spring 2026 Campaign

Samsøe Samsøe presents its Pre-Spring 2026 collection with the ‘PERCEPTION’ campaign, celebrating community, creativity, and the individual perspectives that shape the world around us. Shot in Paris by Vitali Gelwich, the campaign brings together a group of future visionaries whose work spans music, photography, journalism, styling, and art...

Retail|In Pictures

Samsøe Samsøe opens pop-up in Selfridges

Danish fashion brand Samsøe Samsøe has opened a pop-up at Selfridges London to highlight its autumn/winter 2025 collection. In a statement, the Scandinavian brand said the move was part of its “ever-increasing” focus on the UK market, as it looks to reach new audiences and solidify its position “as go-to brand for sophisticated contemporary...

FashionPress Release

‘SUMMER CAMP’ with Madeline Argy: Samsøe Samsøe’s Pre-Autumn 2025 campaign

Samsøe Samsøe presents Madeline Argy as the face of its Pre-Autumn 2025 campaign. The British talent attends the Danish brand’s surreal ‘SUMMER CAMP’, exploring the styles of the collection alongside notable summer camp activities. As a consequence, the campaign seeks to both encapsulate and re-evaluate the spirit of high summer by breaking it...

BusinessPress Release

Samsøe Samsøe Integrates Advanced Technology for Enhanced Retail Experience

Copenhagen-based fashion retailer Samsøe Samsøe is leveraging Cisco technology to modernize its retail operations. The brand, which operates nearly 65 stores across Europe, has implemented a comprehensive technology stack, including Meraki Wi-Fi 7, Meraki Vision cameras, and environmental sensors. Simon Solarski, Head of IT and Infrastructure,...

Fashion

Samsøe Samsøe expands its range with nightwear collection

Danish fashion brand Samsøe Samsøe has introduced a new line of nightwear, expanding its product range. This collection aligns with the brand's core values of responsible and timeless fashion. The debut took place at Carmen, a minimalist guesthouse in Amsterdam, complementing the brand's Scandinavian aesthetic. The nightwear, made from pure...

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Video

Video: Samsøe Samsøe at Copenhagen Fashion Week

In this video, fashion label Samsøe Samsøe has presented its FW22 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Video: Samsøe Samsøe via YouTube Photo credit: Copengahen Fashion Week

Fashion

Samsøe Samsøe launches Blue Belief 2.0 programme

Scandinavian label Samsøe Samsøe has announced plans to extend its Blue Belief programme into its upcoming pre-spring 2021 collection. Labelled Blue Belief 2.0, the initiative centres around the sustainable production of conscious denim, utilising only organic or recycled cotton in the creation of its materials. Additionally, trims used in the...

Video

Video: Samsøe Samsøe at CPHFW

In this video, fashion label Samsøe Samsøe has presented its SS22 collection entitled Chasing the Sun at Copenhagen Fashion Week (CPHFW). Watch the video below. Video: Samsoesamsoe via YouTube

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Fashion

Samsøe Samsøe links with Eastpak for collaboration

Copenhagen-based Samsøe Samsøe has linked with American lifestyle brand Eastpak for an original collaboration. The minimalist streetwear brand partners with functional and simple Eastpak to create utility-inspired heavy-duty bags and accessories. Multi-pocket backpacks are matched with duffle shape totes, and waist bags worn in two styles as...

Video

Video: Samsøe Samsøe FW21 collection

In this video, Samsøe Samsøe has presented its FW21 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Copenhagen Fashion Week via Vimeo Photo credit: Copenhagen Fashion Week