Seven Dials news and archive

Stetson to open debut UK flagship store

Heritage hat brand Stetson is opening its first UK flagship store in Seven Dials, Covent Garden in London in mid-February. Located at 58 Neal Street, the new store will span 1,165 square feet and will include an eclectic range of the brand’s signature styles, from its authentic Western wear to country-style outdoor fashion, timeless classics and...

RetailFeatured

Dai opens debut London store

Sustainable womenswear brand Dai has opened its first store in Seven Dials in London, following successful pop-ups on Marylebone High Street and King’s Road. The 1,400 square foot store, located at 35-37 Monmouth Street, houses the brand's full collection of tailored clothing, which fuse women’s workwear with the properties of activewear made...

Retail|In Pictures

Rowing Blazers opens debut UK store

Cult American clothing brand Rowing Blazers, known for its irreverent take on preppy clothing, has opened its debut UK store in Seven Dials, London. Located at 16 Earlham Street, the pop-up spans 872 square feet and features a curated product edit from its autumn/winter 2021 collection, including rugby shirts, knitwear, jackets and accessories,...

Retail

Seven Dials sees the return of annual Winter Festival

The three day shopping event, Seven Dials Winter Festival, has been celebrated in the West End of London. The event, which combines shopping, dining and culture saw a variety of in store offers from independent flagship brands at Seven Dials. 20 percent discount was available in stores such as Emin & Paul, Miller Harris, Coco de Mer, and...

Retail

Seven Dials adds vintage store Good

Vintage fashion retailer Good has opened its London flagship store in Seven Dials, as part of the brand’s expansion plans, joining locations on Queensway and Kensington Church Street in London. The 500 square foot store at 33 Neal Street houses Good’s diverse array of vintage fashion, all sourced from recycling centres. The in-store experience...

Retail

Astley Clarke opens debut flagship in Seven Dials

British jeweller Astley Clarke has opened its debut store at 31 Monmouth Street in Seven Dials, London. The opening marks Astley Clarke’s first bricks and mortar space since the brand’s inception in 2006 and houses the jewellery brands full collection of fine and demi-fine jewellery, including an exclusive locket personalisation service. Founded...

Retail

Astley Clarke to open debut UK flagship

British jewellery brand Astley Clarke to open its debut UK flagship store on Seven Dials’ Monmouth Street this autumn. The 900 square foot flagship at 31 Monmouth Street will retail Astley Clarke’s entire fine and demi-fine collection, together with engraving and locket personalisation. Founded in 2006 by Bec Astley Clarke and headquartered in...

Retail

Route One opens first London store

Multi-brand streetwear and skate retailer, Route One, has opened its first London store in Seven Dials, Covent Garden. Located at 47 - 49 Neal Street, the new 2,000 square foot Route One store, stocks more than 100 skate and street brands including Nike SB, Vans, Adidas, Huf, RipnDip, Polar, Santa Cruz and Thrasher, together with Route One’s own...

Retail

Cow Vintage opens concept flagship store in Seven Dials

Independent British retailer Cow Vintage has opened a concept flagship store at 13 Shorts Garden in Seven Dials, marking its debut in London. The 1,847 square foot store carries Cow’s vintage fashion sourced from around the world, alongside recycled designer pieces and hand-crafted reworked garments. The store itself has also been fitted out...

Retail

Cult menswear label L’Estrange opens first flagship store

Cult menswear brand L’Estrange has opened its first flagship store at 19 Earlham Street in Seven Dials. The London-based brand has had a pop-up store in the neighbouring Neal Street since November 2019, but has now opened the permanent 1,000 square foot store to complement its expansion. The brand aims to simplify the male wardrobe by providing...

RetailFeatured

Seven Dials launches pop-up incubator initiative

Shaftesbury has launched a new initiative, ‘Start Up with Seven Dials,’ to offer “brands born from the ‘kitchen table’ during lockdown” a physical incubator space in Seven Dials to kickstart their brand. The aim of the initiative is to “celebrate and support budding UK businesses that have responded to adversity with enterprise,” explains...

Fashion

Seven Dials partners with Zandra Rhodes

Covent Garden's Seven Dials has joined forces with fashion designer Zandra Rhodes to create an art installation in partnership with Camden Council. Rhodes has brought her signature pink to the installation's psychedelic designs, with pop-art paintings of flowers, arrows, swirls and thunderbolts inspired by the swinging 60s. Each piece of the...