A Fish Named Fred news and archive

Stand Out, Styled by Fred

Three looks. One gallery. Endless character. Welcome to Fred’s Art Gallery, where every outfit is a wearable artwork. Styled by Fred brings you three carefully curated looks from the collection, each with its own mood, story and styling tip. Straight from Fred himself. Styled by Fred is about expressing who you are. Bold, creative, and just a...

PeoplePartner Content

Boris Schalker appointed as COO at A fish named Fred

Dutch menswear brand A fish named Fred has appointed Boris Schalker as chief operating officer (COO). The 22-year-old Schalker, son of founder Rob Schalker, has officially joined the operational management of the family business. This appointment marks the arrival of the second generation to the board of the colourful fashion brand. From shop...

Retail

A fish named Fred continues international growth with stores in Germany and Sweden

A fish named Fred founder, Rob Schalker, announced this morning via LinkedIn that the fashion brand is set to open two international stores. This expansion comes alongside a new concept store opening at Stokstraat 38 in Maastricht. International expansion into Germany and Sweden New stores will open next month in Potsdam, near Berlin, and in the...

BusinessPartner Content

A fish named Fred introduces reverse heritage marketing concept

With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...

Fashion Partner Content

A fish named Fred presents Tokyo Trip AW26

Autumn/winter 2026 – A collection inspired by contrast, movement and character. For this collection, A fish named Fred turns its gaze to Tokyo, a metropolis where extremes enhance one another. Tradition and technology coexist; precision meets playfulness; and tranquillity alternates with a relentless flow of energy. This dynamism forms the core...

RetailPartner Content

A fish named Fred opens 8th brand store at Brent Cross Shopping Centre, London

A fish named Fred is delighted to announce the opening of its latest brand store, welcoming customers from December 2024 in the vibrant Brent Cross Shopping Centre in London. Known for its quirky designs and colorful menswear, A fish named Fred is proud to join the impressive roster of retailers at one of London’s most iconic shopping...

RetailPartner Content

The power of extras in wholesale: How accessories enhance the brand experience

Accessories and extras are no longer just supplementary products for retailers; they play a crucial role in reinforcing brand identities and creating a cohesive shopping experience that extends beyond the clothing racks. Retailers are increasingly recognising the strategic value of these extras within their wholesale strategies, including...

PodcastPartner Content

FredTalk video and podcast: Megan Szanik

In this new episode of Fred Talk, Rob catches up with Megan Szanik on her last day in Amsterdam. Megan is the Founder & CEO of espy experience. Today they talk about their traveling adventures and the importance of marketing. Curious? Listen to this new FredTalk on Spotify or watch the conversation between Rob and Megan on YouTube. Follow Fred’s...

BusinessPartner Content

A Fish Named Fred on a Mission in Japan: The Tokyo Tour

Will "A Fish Named Fred" conquer the Japanese fashion arena? Founder Rob Schalker, steering the prominent Dutch lifestyle brand, is on the ground with his team during the Fashion World Tokyo 2023 Autumn Show. On this blog page, Rob will publish an article daily until October 14th. The Fashion World Tokyo 2023 Autumn Show, spanning three days, is...

Fashion Partner Content

First debut of 5 brands from the Netherlands at the Fashion World Tokyo 2023 Autumn Show

We are pleased to announce that 5 Dutch Fashion Brands will be showcased at the "FaW TOKYO 2023 Autumn Exhibition" at Tokyo Big Sight from October 10th (Tuesday) to October 12th (Thursday), 2023 (East 4 Hall A11-36, BRANDS & DESIGNERS EXPO). The booth is adorned with prints inspired by traditional Delft Blue, also incorporated in the brand’s...

BusinessPartner Content

A fish named Fred: Fred in Japan

A fish named Fred is a colorful clothing brand for men who are not afraid to take the stage. At the Fashion World Fair in Tokyo on Oct. 11, 12 and 13, to be exact. After conquering 35 countries around the world, the brand is finally heading to the land of the rising sun. Preparations for the exhibition in Amsterdam are currently in full swing....

Fashion Partner Content

A Breath of Fresh Air in SS24: A fish named Fred

In the past 12 years, A fish named Fred has taken the fashion world by storm and can now be found in an impressive 35 countries! This brand refuses to blend into the gray mass - oh no, it's their unique approach that sets them apart and garners a massive following from both retailers and consumers. Just one glimpse of their colorful and humorous...